Google & Meta Ads Conversion Rate Optimization: A Complete Guide to Higher ROI

Google & Meta Ads Conversion Rate Optimization: A Complete Guide to Higher ROI

Leave a Comment / Blog, Paid Ads

Running Google Ads and Meta (Facebook & Instagram) Ads is easy – but converting clicks into customers is the real challenge. This is where Conversion Rate Optimization (CRO) plays a critical role. Conversion Rate Optimization focuses on improving every step of the user journey – from ad copy to landing page – to ensure more […]

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How to Set Up Conversions for a Shopify Store (Step-by-Step Guide)

How to Set Up Conversions for a Shopify Site (Step-by-Step Guide)

Leave a Comment / Blog, Paid Ads

Tracking conversions is the foundation of a profitable Shopify store. Without proper conversion tracking, you won’t know which ads, traffic sources, or campaigns are actually generating sales. In this guide, you’ll learn how to set up conversion tracking for your Shopify website using Google Analytics 4, Google Ads, and Meta (Facebook & Instagram) Pixel –

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